You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer”...
Canale's wife, Suzie, who's penned several children's books including, "The Land of Chocolate Cosmos" and "The Popcorn Hydrangea of Poppingtom," has...
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people...
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic...
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...
The AmericanHort Board of Directors today announced that Michael V. Geary, CAE tendered his resignation as President & CEO. Geary is leaving to...
A volcano, which last erupted in 1877, has the attention of Ecuadorean flower growers. Employees of farms located southwest of Cotopaxi volcano were...
In honor of Tom Butler’s dedication and passion to the floral industry, Teleflora has established the “Tom Butler Floral Retailer of the Year”...
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...